-이야말로/야말로

Indeed, Truly

Level 4Sounds Like iyamallo yamallo

Use -이야말로/야말로 to single out and strongly emphasize a noun, meaning 'it is indeed [noun] that...'. Attach -이야말로 after a consonant and -야말로 after a vowel.

How It Works

This pattern is a special particle used to add strong emphasis to a noun, highlighting it as the prime example or the very thing being discussed. It's much stronger than the standard topic marker 은/는.

Attachment Rules:

  • Nouns ending in a consonant (받침): Add -이야말로
    - 책 + 이야말로 → 책이야말로 (It is a book that...)
    - 한국 + 이야말로 → 한국이야말로 (It is Korea that...)
  • Nouns ending in a vowel: Add -야말로
    - 친구 + 야말로 → 친구야말로 (It is a friend that...)
    - 여기 + 야말로 → 여기야말로 (It is this place that...)

Function and Nuance:
The core function is to single out one noun and declare it as the most prominent, suitable, or definitive example in a given context. It implies that while other things might exist or be relevant, the noun marked with -이야말로/야말로 is the one that truly fits the description.

Compare the nuance:

  • 이것은 선물입니다. (This is a gift.) - A neutral statement using 은/는.
  • 이것이야말로 진짜 선물입니다. (This is indeed a real gift. / This is what I call a real gift!) - Strongly emphasizes 'this' as the perfect example of a gift, perhaps compared to other, lesser gifts.

It is often used in situations of praise, recommendation, or when making a very strong, definitive point.

Examples (5)

  1. 이 영화야말로 제 인생 최고의 영화예요.

    This movie is indeed the best movie of my life.

    Word by Word: This movie indeed my life's best movie is.

  2. 성실함이야말로 성공의 가장 중요한 열쇠입니다.

    Diligence is indeed the most important key to success.

    Word by Word: Diligence indeed success's most important key is.

  3. A: 한국을 대표하는 음식이 뭐예요? B: 비빔밥이야말로 한국을 대표하는 음식이죠.

    A: What's a representative Korean food? B: Bibimbap is *the* food that represents Korea.

    Word by Word: A: Korea representing food what is? B: Bibimbap indeed Korea representing food is.

    B uses -이야말로 to single out Bibimbap as the definitive answer to A's question.

  4. 진정한 친구야말로 어려울 때 힘이 되어주는 사람이다.

    A true friend is indeed the one who supports you in difficult times.

    Word by Word: A true friend indeed difficult when strength becomes person is.

  5. 지금이야말로 우리가 힘을 합쳐야 할 때입니다.

    Now is the very time we must join forces.

    Word by Word: Now indeed we strength combine must time is.

    This emphasizes 'now' as the crucial, definitive moment for action.

Common Mistakes

  • Attaching -이야말로/야말로 to verbs or adjectives instead of nouns.

    Not Quite예쁘다야말로 그녀를 위한 단어예요.
    Better그녀야말로 정말 예뻐요.

    -이야말로/야말로 is a particle that can only be attached to nouns. To emphasize an adjective like '예쁘다' (pretty), you should emphasize the subject who possesses that quality ('그녀야말로' - she indeed...). Alternatively, you could nominalize the concept: '아름다움이야말로 그녀를 위한 단어예요' ('Beauty is indeed the word for her').

  • Overusing it for simple topic marking where 은/는 is more natural.

    Different Meaning저야말로 학생입니다.
    Better저는 학생입니다.

    Use -이야말로/야말로 only when you want to add strong emphasis or single out the noun as a prime example. For neutral statements or simple topic marking, 은/는 is the correct choice. The incorrect example sounds overly dramatic, as if you are strongly refuting a claim that you are not a student.

Words in This Pattern

이야말로야말로